After much anticipation, Mumbai and Delhi based Indian hip-hop label 'THE MVMNT' is back with a new single ‘Chaand Paar’. The song is composed by veteran hip hop producer Sez on the Beat -- the man behind mega hits ‘Mere Gully Mein’ and ‘Jungli Sher’ -- and rappers Yungsta, DAKAIT and Aniket Raturi.
‘Chaand Paar’ is an inspiring Hindi hip-hop song about relentlessly chasing one’s dreams and realising one’s true potential. The music video follows the story of a taxi driver who works hard and makes sacrifices to earn a living so that he can buy his starry-eyed son a telescope, encouraging him to dream big. Theatre actor Anurag Verma was brought on to play the father’s role in the video.
The full length album, also titled ‘Chaand Paar’, is expected to release in February 2022. THE MVMNT and its roster of artists Sez on the Beat, Yungsta, DAKAIT, Aniket Raturi and Lit Happu, all previously hinted at the upcoming album in an Instagram post.
THE MVMNT also announced it’s debut NFT collection on the WazirX NFT marketplace. The ‘Moonhead Series’ is a limited set of 17 NFT collectibles launched today to mark the release date of the song ‘Chaand Paar’. Each of the 17 Moonhead characters, up for auction, have unique visual features and act as membership tokens for an exclusive community of fans and investors. Owners of the tokens also get 100% creative and commercial rights.
In perfect harmony with the message of ‘Chaand Paar’, Apple Music India has selected rapper Yungsta as part of their Up Next Local program, which creates opportunities to recognise and support local artists. At the global level, Apple Music has picked artists such as Billie Eilish, Bad Bunny, Khalid, Megan Thee Stallion, and the local cohort boasts artists such as KR$NA, Arivu, Seedhe Maut, When Chai Met Toast, Prabh Deep, Aditi Ramesh, Mali, Tejas, Tienas and Sandunes.
Speaking about ‘Chaand Paar’, Sez on the Beat said: “This is the first single from our upcoming album, so it’s a special one. The album project will have different kinds of stories, but this single is the perfect start because it reflects our hunger to chase our ambition & dreams.”
Yungsta said: “Chaand Paar is a track which marks the beginning of a new phase for me as an artist. The vision is to be relentless and build towards that next level with THE MVMNT.”
DAKAIT said: “[I’m] excited for the album's first track. It's a motivating one for me. Chaand Paar is about going beyond your limits while chasing your dreams no matter what it takes to reach there.”
Aniket Raturi said: “Chaand Paar for me is my heart reminding me to take on every hurdle in life with strength & belief. It's about taking my art beyond, and building for myself the life I want.”
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